Full Download Customer Relationship Management: Concepts and Technologies - Francis Buttle | ePub Online

Read Online Customer Relationship Management: Concepts and Technologies - Francis Buttle file in ePub

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and

Title : Customer Relationship Management: Concepts and Technologies
Author : Francis Buttle
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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