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Excerpt from Advertizing, Budgeting and Geographic AllocationWhen an organization views its market as a group of heterogeneous geographic segments, the problem of determining how much to spend on advertising becomes a problem of simultaneously budgeting and allocating funds. The solution to this problem is a local advertising strategy. The purpose of this paper is to

Title : Advertizing, Budgeting and Geographic Allocation (Classic Reprint)
Author : Glen L Urban
Language : en
Rating :
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Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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